日本語   JCIE Japanese Language Site



Doing Well by Doing Good: Innovative Corporate Responses to Communicable Diseases
Edited by Susan Hubbard and Satoko Itoh

Corporations around the world are launching philanthropic activities, workplace programs, and community outreach efforts to deal with the spread of AIDS, malaria, and tuberculosis in their communities. This book presents case studies of particularly innovative approaches by 12 corporations from a broad range of sectors.

The studies provide a basis for the book's analysis of the motivations behind corporate engagement in the fight against communicable diseases, the ways in which companies have decided to become involved, and the ways their programs have evolved over time. Particular attention is paid to the role of leadership in ensuring successful programs, as well as the impact that engagement in the fight has had on the corporations' bottom lines.

Additional contributors are Tomone Kozen and Tomoko Suzuki, both program officers at JCIE.

Doing Well By Doing Good Cover

Purchase Publication

- Outside Japan

- Japan Only

ISBN 978-4-88907-081-1;
180 pages; paper; $15.00

Related Programs

  • Friends of the Global Fund, Japan
  • FGFJ: Engaging Corporations

    • Contents

      Foreword

      Tadashi Yamamoto, President, Japan Center for International Exchange

    1. Communicable Diseases and the Corporate Sector [pdf 196kb]

    2. Anglo American
      Mining for Health

    3. The Coca-Cola Company
      Leveraging Networks to Fight AIDS

    4. DaimlerChrysler South Africa
      A Model for Public–Private Partnership

    5. Sumitomo Chemical
      Saving Lives with Better Nets

    6. Toyota South Africa Motors
      Mainstreaming HIV/AIDS Programming

    7. Bayer China
      Empowering the Media to Save Lives

    8. Central Azucarera Don Pedro
      Local Partnership for Better Health

    9. Standard Chartered Bank
      Championing the Fight against AIDS in the Workplace and Community

    10. Taisei Construction Corporation
      Bridge to Health

    11. Levi Strauss and Company
      Taking Chances and Taking the Lead

    12. M•A•C Cosmetics
      Dedication to a Powerful Brand Image

    13. MTV
      Unleashing the Power of Mass Media to Fight AIDS

    Copyright © 2010 Japan Center for International Exchange

    ISBN 978-4-88907-081-1; 180 pages; paper; $15.00

    Distributed outside Japan by the Brookings Institution, Dept. 029, 1775 Massachusetts Avenue NW, Washington DC 20042-0029 (phone: 1-800-275-1447 or 202-797-6258; fax: 202-797-6004; e-mail: BIBOOKS@brook.edu)

    Inside Japan, please order from the Japan Center for International Exchange (publication ordering information)